Our first step in each engagement is to assess your current business performance.  We will look at new customer acquisition rates and costs, customer churn and customer lifetime value (CLV) as well as other metrics.  This initial analysis includes all of your customer acquisition channels and helps us add value quickly.

We evaluate your existing advertising tactics to figure out which are working for you and which are not. For example, we often find issues with Google Ads spend that may be generating leads but nor paying customers or clients. As part of this step we look for areas where you are spending without driving profitable growth and look for areas where you can incrrease you investment to grow faster.

Each business has a different approach to driving new business and clients. Sometimes your advertising tactics don't measure the results through the entire process. Often advertising tracking and measurement is limited to a portion of your sales funnel and sometimes entire tactics are not measured at all. In this step we identify and point out how to fix these blind spots so that you fully understand the benefit that your ads drive.