Fractional CMO and PPC Optimization Services
Cost effective expert advice, part-time
Fractional CMO Services to Grow Your Business
Cost effective expert advice, part-time
We look at your business as operators because that's what we are.
At Kettle Hole Partners we evaluate your business to determine what drives sales and revenue. We are not in the business of generating clicks or likes. We track your marketing activities through your full pipeline to uncover what it takes to drive profitable revenue. Starting out we will....
- Assess your current ad spend and marketing tactics
- Figure out your customer lifetime revenue and value
- Identify tracking holes in your current process
- Find ways to eliminate wasted marketing and ad spend
Traditional agencies are in the business of spending your money to generate fees. We spend your money like it was ours to generate profitable growth.
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Rigorous analysis and structrued testing drives everything.
- How much does it cost to acquire a new customer
- What is the average value of a new customer
- Which customer acquisition channels are the most cost efficient
- How can you set up a testing program to identify, test and scale new customer acquisition channels
Finding out the answers to these questions is the key to sustained, profitable growth.
Find Out MoreHow we start working with you
Assess current performance
Our first step in each engagement is to assess your current business performance. We will look at new customer acquisition rates and costs, customer churn and customer lifetime value (CLV) as well as other metrics. This initial analysis includes all of your customer acquisition channels and helps us add value quickly.
Identify waste and opportunites
Once we complete the initial analysis we look for a few quick tests that we can help you run to gain further insight into your performance. These often involve advertising spend as this is the quickest item to change and test. These tests can have an immediate impact on your business results.
Asses current performance
Once the initial tests are running we develop a detailed model of your business. Examples of typical models are shown on the Our Approach Page. This initial model forms the basis for us to develop a longer term channel testing, customer acquisition & retention strategy. This serves as a guide to help you break through growth plateaus and scale your business.
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