Kettle Hole Partners Blog

The $200K Lesson: A Case Study in Marketing Test Impact

Ditch the Wishful Thinking: A Smarter Path to Revenue Planning

Revenue planning based on setting a baseline and testing new revenue sources without counting on the tests to succeeed.

Does product led growth require a free trial?

A free trial isn’t always necessary for PLG success. Grasshopper grew by focusing on frictionless acquisition, rapid time-to-value, and strong word-of-mouth referrals—without offering a free trial.

Changing Growth Trajectory : a SaaS Case Study

A $13M SaaS telecom provider optimized marketing, tested new channels, and leveraged radio to triple acquisitions, doubling revenue before selling for $170M.

Can Offline Media Grow your SaaS or E-commerce business

Testing offline media for SaaS and e-commerce requires significant investment and strategic planning to measure impact effectively. Small tests often fail; proper geographic targeting and baseline comparisons are essential.

How Early Retail Success Impacted E-Commerce

Early-stage companies thrive on focus. Expanding into retail hurt e-commerce growth, showing the risks of divided attention. Prioritization and strategic hiring can prevent this.

Retail or e-commerce? Which is the best choice?

Retail expansion proved unprofitable despite 3,000 stores, prompting a strategic shift to DTC and Amazon for financial stability.

The Role of a Fractional CMO

A Fractional CMO provides expert marketing leadership, strategy, and flexibility without the cost or commitment of a full-time executive.

The Power of Geo-Targeted Testing - Part II

A geo-targeted test of Amazon DSP ads showed no sales impact, suggesting Amazon may not be a discovery platform for certain products.

The Power of Geo-Targeted Testing - Part I

Geo-targeted testing revealed that increasing Facebook/Instagram ad spend didn’t drive significant sales growth, highlighting attribution challenges in digital marketing.

Why Disciplined Planning Matters

Corporate planning saves time, enhances accountability, prevents distractions, and improves prioritization, helping leadership teams achieve key goals effectively.

Developing a Test-First Mindset

Testing drives growth by embracing failure, focusing on impactful changes, avoiding debates, and making experimentation a regular, data-driven practice.

Setting up Marketing Tests for Success

Effective marketing tests require clear goals, proper budgeting, and measurable results to avoid wasted efforts and ensure business growth through data-driven decisions.

Artificial Intelligence as a Marketing Tool

AI enhances marketing by automating content creation, data analysis, ad optimization, personalization, segmentation, and customer service, boosting efficiency and engagement.

Marketing Channel Tests and Optimization : e-Commerce Case Study

An eCommerce company grew from $8M to $32M by optimizing SEO, PPC, paid social, and affiliates while testing new channels.

Unleashing Growth: Testing New Customer Acquisition Channels

SaaS companies must test diverse acquisition channels, track performance, optimize conversions, and adapt strategies to drive sustainable growth effectively.

Can Offline Media Generate Customers Economically

Offline media can be a scalable customer acquisition channel for SaaS and e-Commerce, but success depends on LTV, testing, and economics.