Which of your channels actually make money?
I find which marketing and sales channels are actually paying back, scale what works, and test the way to what’s next. Operator-led, numbers-first, and accountable for the result.
If you’ve said one of these things, I can help.
- We’re spending a lot of money on marketing. Everyone shows me numbers that say their piece is working, but sales aren’t improving, and I can’t tell what it’s really costing me to get a customer.
- Our growth is flat. My team and our agencies have tried a few new things, nothing has really stuck, and it seems like they don’t know what to try next.
- My sales and marketing people each work on their own piece, but nobody is pulling it all together. I know there’s more new business out there, we just don’t know the best way to go get it.
I look at your business as an operator, because that’s what I am.
Most marketing advice starts with tactics. I start with the channels you’re already paying for: what each one costs to acquire a paying customer, and whether that cost is justified. Answering the second question requires a number most companies don’t have, and establishing it is usually the most valuable work of the engagement.
- Break down acquisition cost by channel, not blended — so the expensive ones stop hiding behind the cheap ones
- Separate the channels capturing demand you already have from the ones creating new demand
- Calculate what a customer is actually worth, on gross margin, so those costs can be judged
- Trace the full path from first touch to paying customer, including the sales handoff
Traditional agencies are in the business of spending your money to generate fees. I spend your money like it’s mine.
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I work with clients in three primary ways
Growth Diagnostic
Three weeks, fixed fee. I work out what each channel actually costs to acquire a paying customer (not a lead, not a click), what a customer is worth on gross margin, and where spend is quietly losing money. You leave knowing what to cut, what to scale and what to test next.
Fractional CMO/CRO
Ongoing senior leadership without a full-time hire. I run the growth plan, align sales and marketing around the same numbers, manage the team and agencies, and build a testing program sized to produce real answers.
Interim leadership while you hire
Searching for a CMO or CRO? I keep revenue moving in the meantime, define what the role actually needs, and help you evaluate candidates so the hire fits the business.
Not sure which of your channels are making money?
Most companies I work with find something in the first 2-3 weeks that’s been quietly unprofitable.
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